October 9, 2012; New Orleans, LA, USA; A detail of an NBA basketball on the court during the first half of a game between the New Orleans Hornets and the Charlotte Bobcats at the New Orleans Arena. Mandatory Credit: Derick E. Hingle-USA TODAY Sports

Charlotte Hornets Unveil New Court Design For The 2014/2015 NBA Season

The Charlotte Hornets unveiled a new basketball court design which was the culmination of the re-branding process from the Charlotte Bobcats to the Charlotte Hornets.

The court has the Hornets primary logo in the center, a beehive cell pattern stained into the wood, Buzz City logos, a teal border and purple free throw lines. More pictures of the court can be seen here.

“When we look at our primary logo in the center, it depicts how we want to play as a team with the fierceness, the tenacity and a sense of protect this place,” Hornets president and CEO Fred Whitfield said.

The words “Charlotte Hornets” are found on both teal baselines to show that Charlotte is the home of the Hornets name and that the name belongs to this city.

In the early years of the Charlotte Hornets, the free throw lanes did have a beehive cell pattern in them. But now, that pattern can “bee” seen across the entire playing surface as it is stained in the hard maple wood.

The beehive cell pattern on the court is something that is unique to the team and unique when looking at other courts around the NBA. If someone is just watching a highlight from the game and just saw the court, the team hopes that the cell pattern will automatically have that person thinking, “It’s the Charlotte Hornets.”

Joining the primary Hornets logo on the court will be two Buzz City logos that will be found inside the 3-point line on both ends of the court.

The Buzz City logo is a nod to our fans and our civic pride.  The Buzz City identity evolved in the early stages of our re-branding process and having the logo on the court is a way to acknowledge and pay tribute to our fans. (Hornets.com)

A non-team logo will also appear on the court apron which will make the Hornets the eight team in the NBA to place such a logo on their court. The logo is that off Novant Health, and shows the enhanced partnership between the Charlotte Hornets and Novant, the team’s official healthcare provider.

I’m glad to see the Hornets kept it simple in their re-branding efforts. The logos where designed to perfection and shouldn’t need to be tampered with for many years to come.

With that being said, the Hornets did a great job in making marketing their new brand identity in all aspects of the team, from the logos, to the uniforms and finally the court which has been dubbed “The Hive” (cool video of the court being put together here).

I think the Charlotte Hornets get an A for their overall brand identity. I love the uniforms, the logos and the court.

Can’t wait to see highlights of this team especially when they play on their court.

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